When you step into a mall, your attitude to shopping is often one of these: knowing what you want or leaving it to the stores to ‘surprise’ you with their ranges. Once upon a time, fashion was set by brands and the latest in-store collections, but now, fashion lovers are keen on experimenting with variety to express their personal style. In turn, fashion retail has also grown to cater to these attitudes, and that’s when the single concept retail and multi-brand stores come into place.
Have you ever wondered how fashion brands manage to carve out loyal following in a market saturated with strong competition? Although many credit success to vision and brilliant marketing, the truth is that without a strong support system, a young brand can easily fall into the trap spending too much time “firefighting” rather than growing their business. This team, a.k.a. the retail operations department, may be behind the scenes, but they are also the backbone of a successful brand and core to every great customer experience. Below are just a few examples of how they are important.
Remember those days when everyone wanted a Louis Vuitton bag to the extent that night markets sold rip-offs like hot cakes? Just like that, genuine Louis Vuitton bags or wallets had lost its novelty.
Welcome to the scenario of designer retail, of luxury marketing targeted at courting the wealthy and consequently attracting consumers in the lower classes with their aspirations for sophistication.
Admit it: At one point in your life, you’ve dreamed of starting your very own fashion brand or boutique. It’s every fashion lovers’ dream to create or curate a fashion business based on trends they love, or bring in the latest styles to recommend to fellow fashion lovers. And just like you and me, there are hundreds and thousands of people who aspire for a fashion brand to call their own, which, putting aside those rose-tinted glasses, spells a pool of competition.
Traditionally, shopping was associated with luxury and leisure. The experience of window shopping, touching, feeling, trying and subsequently purchasing an item, under the indulgent and attentive eye of store attendants. Today’s shoppers have turned shopping into an entirely new experience: of convenience, immediacy and doorstep delivery.
Now that we’ve confirmed a whole new look for Fabspy that’s set for 1 November, we can’t help feeling a tad nostalgic at how far the brand has come since its humble beginnings in 2012. As the saying goes, all good things come to an end, but in this case, we’re pretty sure that this new beginning is only the start of something better.
We’ve been receiving friendly nudges from Fabspy shopoholics out there for being a little quiet on the shopping front. Not to worry as we’re currently working on something entirely different. While we’re not about to let the cat out of the bag just yet, we’d love to drop some hints on what’s to come…